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King Oscar Launches Minced Mackerel in Norway

October 2005 – After excellent consumer feedback during pre-launch trials, King Oscar introduces new Mackerel in Tomato Sauce onto the Norwegian market with high hopes of success.

“Mackerel in tomato sauce is a traditional and highly popular choice for consumers in Norway,” said Trond Helge Nyegaard. “We already had one King Oscar product in this important category and it’s great to be able to give our customers a new option.”