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KO CELEBRATES 110-YEAR ANNIVERSARY

29 November 2012 – 1902 was a big year. The Boer War ended and Denmark sold the Virgin Islands to the United States. The first motion picture theater opened in Los Angeles, and the film business was born. Cuba gained its independence from Spain, the Aswan Dam was opened, and Charles Lindbergh, Ansel Adams and John Steinbeck were born.

But just as importantly, as far as sardine history is concerned, 1902 was the year that we obtained Special Royal Permission from King Oscar II to create a sardine brand in the monarch’s likeness.

King Oscar II ruled the United Kingdoms of Norway and Sweden from 1872 until 1905, when he granted Norway its independence. He remained king of Sweden until his death in 1907 at the age of 78. A naval officer, math whiz and distinguished writer, King Oscar II was renowned for his reserved nature, his intellectual rigor, and his sympathetic treatment of the Norwegian people. An international diplomat, he mediated in many global conflicts, including those in South Africa and Venezuela, and he was a great patron of both the arts and of Arctic exploration.

Without doubt, history holds King Oscar II in high regard. And with equal enthusiasm, seafood lovers around the world appreciate the man whose name and portrait have stood for purity and quality for 110 years today. Still the only brand in Norway with a “special royal permission” from King Oscar, we have grown and can now be found in Norway, the United States, Poland, the Czech Republic, Slovakia, Hungary, Romania, Russia, Belgium, Germany, Japan, Singapore, Australia, New Zealand, and South Africa.

Dedicated to bringing you the best from the ocean and a fresh new connection to a more vital life, King Oscar thanks you for your support and loyalty. Here’s to another 110 years of serving you!

TO LEARN MORE ABOUT THE 110-YEAR-OLD KING OSCAR TRADITION, PLEASE TAKE OUR COMPANY TOUR.